We are dedicated to developing domestic tourism, recognizing and transforming tourism potentials into attractive tourist products, promoting them, and raising awareness among the local population about the values they should nurture and preserve - nature, culture, and tradition. This has been the mission of Magelan Travel Agency from Novi Sad for 30 years.
On this significant anniversary, we are proud of all our achievements, particularly aware of how challenging business conditions can be. But what especially brings us joy is the fact that we have opened new chapters in Serbian tourism, written together with tourism workers and locals, demonstrating how crucial people are to the development of tourism and how much value they can derive from it. Aware of how tourism can influence the prosperity of destinations, we are committed to developing tourism in our country and region.
We are Biljana and Dragan Marčeta, brother and sister, who have been building a family company and successful tourism stories for three decades.
We are pioneers in receptive tourism in Serbia and in digitizing the domestic tourist offer. We embarked on Magelan's journey back in 1994 and ventured into the sphere of incoming tourism in 2001.
Twenty years later, we separated the companies into (sister) Magelan Travel, specializing in incoming tourism, and (brother) Magelan Corporation, which, with its fleet, chose to provide quality transportation services. Throughout all these years, we have launched numerous projects through which we promoted and developed tourist products and destinations, encouraged the preservation of tradition, nature, and cultural heritage, and gave a boost to both tourism entrepreneurs and local communities and organizations operating within them.
Tens of thousands of tourists from home and abroad have experienced the beauty of Serbia and the Balkans, and we are most proud of the fact that we have inspired many people to start their own businesses in tourism, increase the visibility of their offers, and boost their tourism revenues. We are particularly pleased when we see women from many villages whom we have empowered to generate income from selling their products to tourists as souvenirs, and young people who have stayed in their villages thanks to our guidance and support in developing tourism at their destinations.
"What is your unique experience?" "What experiences won't tourists find and have elsewhere?" - this is the question our international colleagues asked us at trade fair meetings when choosing new destinations for their programs. And at one point, we realized that we don't recognize the most valuable things we have well enough. That people are not "proud" of them and do not treat them appropriately. We realized that we need to work on this parallel to promoting the tourist offer.
We designed the project "Wealth of Diversity" through which we empowered people in Vojvodina, the northern Serbian province where more than 25 national communities live and where six official languages are used, to recognize their uniqueness, encourage them to preserve their traditions, but also nature and cultural heritage. After that, everything became easier. We connected tourists and locals who suddenly, with great enthusiasm, taught guests how to prepare their traditional dish, make a broom, took them for carriage rides, and gave them the opportunity to proudly showcase their peculiarities to the domestic and global public. This is how we created new tourist products and provided tourists with unique experiences. We have done - together - a tremendous job.
Magelan's navigation skill is now focused on digitizing the tourist offer. The experiences gained from creating websites for various destinations and the first online booking system for accommodation before the advent of large OTAs, we have transformed into the platform Bos4.tours, which now allows other tourism workers and destinations to easily create their websites and present their offers, which tourists can easily view and book with a few clicks. Additionally, the Bos4.tours platform enables colleagues to automate work processes and increase visibility by creating their own affiliate network.
By joining forces, we strengthen the tourism offer not only of Serbia but of the entire Balkans. By presenting in multiple languages, we facilitate mutual connection, understanding, and promotion of the region, contributing to the prosperity of the Balkans and the preservation of natural resources and cultural heritage.
Dedication to the question of why all this matters to others is the key to the success of any business. With this approach, we continue into new decades. Magelan Tours has been building successful tourism stories for 30 years.
Why is it important to you, the question that is the foundation of our approach. That's why we are in this together.
